Amazon ManagementAmazon is a searchengine with a till.
Most sellers try to fix Amazon by spending more on it. Almost always the constraint is upstream: a listing that does not convert, or a Buy Box you are not holding. We work with sellers in Bhubaneswar and across India, and advertising either problem is paying to show people a page that loses.
- From ₹20,000/month
- Account audit before we quote
- Reply within 4 business hours
Why it matters
Six things thatdecide the month.
Amazon gives sellers a small number of levers and a very large amount of noise. These are the six that actually move revenue, roughly in the order they should be pulled.
Ranking is downstream of conversion
Amazon promotes what sells. A listing that converts badly slides down the results no matter what you bid, which is why fixing the page comes before raising the budget.
Organic rank you keepThe listing does the selling
Title, images, bullets and A+ Content are the entire sales conversation. Most catalogues have them written for the seller's vocabulary rather than the buyer's search.
Higher conversion rateACOS is a decision, not a score
A low ACOS on a product that is not growing is a campaign starved of budget. The right number depends on margin and on whether you are defending a position or taking one.
Spend matched to marginThe Buy Box is the whole business
Lose it and your ads point at somebody else's offer. Price, stock, fulfilment method and account health decide it, and it is checked far less often than it changes.
Sales that stay yoursStock is a marketing decision
Going out of stock costs the ranking you paid to build, and getting it back costs more than holding it did. Inventory planning belongs in the same conversation as advertising.
No rank lost to stockoutsReviews compound both ways
The review count and rating change conversion on every visit forever. A compliant, systematic approach to earning them beats any campaign you can run this month.
Trust that accumulates
What's included
The account,end to end.
Catalogue, advertising, the operational side that quietly decides both, and reporting that says which one is currently holding you back.
Listings and content
The page a buyer actually decides on. Rewritten from search data and competitor gaps rather than from the product sheet.
- Title, bullet and description rewrites
- Backend keyword and search-term fields
- A+ Content and brand story modules
- Image sequence and infographic briefs
- Variation and parentage structure
- Category and browse-node placement
- Competitor listing teardown
- Compliance and suppressed-listing fixes
Advertising
Sponsored Products, Brands and Display, structured so that each campaign answers one question about the catalogue.
- Campaign architecture and naming
- Keyword and ASIN targeting research
- Bid management against margin, not ACOS alone
- Search-term harvesting and negatives
- Sponsored Brands and video placements
- Defensive and competitor targeting
- Budget pacing across the month
- Seasonal and event planning
Account operations
The unglamorous half. It is usually where the recoverable revenue is hiding.
- Buy Box monitoring and diagnosis
- Pricing and repricing rules
- Inventory and restock planning
- FBA versus FBM economics
- Account health and policy issues
- Brand Registry and IP enforcement
- Returns and reimbursement recovery
Reporting
Monthly, in business terms. Amazon's own reports answer platform questions; these answer yours.
- Revenue, units and organic rank movement
- ACOS, TACOS and ROAS by campaign
- Contribution after fees and returns
- Buy Box share over time
- Review velocity and rating trend
- A named next action, prioritised
How we work
Audit, fix,then advertise.
We look at the account before quoting for it. If the problem is the listing rather than the budget, spending more would only have made it more expensive to discover that.
01
Account audit
Catalogue, listings, campaigns, Buy Box history and account health. You get the findings and the priority order whether or not you go ahead.
You keep the audit either way02
Fix the listings
Rewrites, imagery briefs, A+ Content and backend keywords across the products that carry the revenue — before a rupee of new budget goes in.
Fixed before it is advertised03
Rebuild the campaigns
Structure first, then targeting, then bids set against contribution rather than a borrowed ACOS target. Search terms harvested weekly.
Bids set against margin04
Hold the position
Buy Box, stock cover, reviews and account health watched continuously, because all four fail quietly and all four cost ranking when they do.
Watched, not just reported
Case study
One account,in four moves.
An established seller in a competitive category, growing revenue every quarter and losing money on roughly half of it.
Challenge
Revenue up. Contribution flat.
Advertising was reported at a respectable ACOS and the account looked healthy. It was not. Referral fees, FBA charges and a return rate concentrated in two variants meant several best-sellers were being advertised into a loss, one order at a time.
Strategy
Work out what each ASIN is worth.
We rebuilt the reporting around contribution per ASIN after fees, storage and returns, then set a separate ACOS ceiling for each one instead of a single account-wide target. That immediately split the catalogue into products worth defending and products worth harvesting.
Execution
Fix the pages, then move the money.
The two high-return variants were re-photographed and their sizing information rewritten, which is a returns problem rather than an ads problem. Budget moved out of the loss-making ASINs and into the ones with room. Restock alerts went in so nothing bid to the top ran out at the top.
Outcome
A smaller catalogue, working harder.
Fewer products carried advertising and more of the revenue was worth having. The decisive change was not a bidding tactic — it was that every campaign decision now starts from a number the seller's accountant would recognise.
A representative engagement, not a named client, and deliberately without figures. We publish numbers only with a client's name attached to them.
FAQ
Questions beforethe first call.
Cost, scope, advertising and how success gets measured. Anything else, ask on the call.
Our Amazon management starts from ₹20,000/month covering listing optimisation, PPC management and monthly reporting. Full account management is scoped based on catalogue size and goals.
Yes. We manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns — handling keyword research, bid optimisation and continuous testing to improve ROAS and reduce ACOS.
Yes. We audit and rewrite product titles, bullet points, descriptions and backend keywords based on search volume data, competitor analysis and conversion best practices.
Yes. We create A+ Content including enhanced product images, brand story modules, comparison charts and lifestyle imagery that improves purchase confidence and conversion rates.
Yes. We improve sales through listing optimisation, PPC management, A+ Content and review strategy. Most clients see meaningful revenue growth within 60–90 days.
Yes. We work with both established sellers and new sellers — catalogue setup, listing creation, PPC launch campaigns and account structure all included.
We track revenue, unit sales, ACOS, ROAS, organic ranking position and conversion rate. You receive a clear monthly report tied to business outcomes.
We're a revenue-focused Amazon management agency with deep expertise in the Amazon India marketplace. Every strategy is backed by data, every action measured against revenue.
Helpful guides
Related reading
Continue with practical guides written from live accounts by our team.
Explore
Beyond themarketplace.
Amazon is rented ground: the customer is Amazon's, the rules change without notice, and the margin is set by someone else. These are the services that build something you own alongside it.
- Shopify DevelopmentYour own store, your own customer list, and a margin nobody else sets. Most Indian brands need both channels, not one.
- Ecommerce StrategyWhat each channel actually contributes once fees, returns and shipping come out — which is the only view that says where to put the next rupee.
- Google AdsShopping and Search reach the buyers who never start on Amazon, and send them somewhere you keep the relationship.
- SEORankings on your own domain, which is the one asset in this list that keeps working when a marketplace changes its mind.
Start withthe audit.
Give us read access to the account and we will tell you what is actually limiting it — the listings, the Buy Box or the campaigns. Whether that becomes an engagement is a separate conversation.