Deepti Ranjan

Background

Deepti Ranjan founded Quvanta Media in Bhubaneswar, Odisha. He works on the accounts directly — the person you meet on a strategy call is the person who builds and runs the campaigns, which is a deliberate constraint on how many clients the company takes on rather than a marketing line.

Most of what is published here comes out of that work. The cost benchmarks in the articles are drawn from live accounts in the Indian market, which is why they are stated as bands rather than averages: what a lead costs in Bhubaneswar is not what it costs in Bangalore, and a single national figure hides the thing a business actually needs to plan against.

The writing tends toward what does not work. Campaigns that generate volume and no revenue, websites that rank and do not convert, tracking that reports numbers nobody can reconcile against a bank statement. Those are the expensive failures, and they are less written about than the successes.